Gaming and Lottery
Link mobile player experiences to your customers' gaming profitability through accurate and secure barcode scanning.
Linking Mobile Player Experiences to Gaming Profitability
The Digital Transformation in Gaming
Operators of lotteries, casinos, and integrated resorts are facing a convergence of change driven by smartphone-connected customers. Today’s next generation of players expects personalized and mobile experiences across every touchpoint—from purchasing a lottery ticket and visiting a casino to exploring an integrated resort or playing social games online.
The challenge lies in managing data, revenue, and analytics in these complex environments. By implementing real-time data touchpoints through advanced barcode scanning, solution providers can bridge the gap between guest behavior and actionable analytics to improve the overall experience and motivate spending.
Core Capabilities & Key Benefits
- Proven Enterprise-Grade Performance: Add industry-leading 1D and 2D barcode scanning and image capture powered by proprietary decoding algorithms.
- Flexible Data Capture: Capture virtually any barcode, whether displayed on a mobile phone screen (even with variable contrast or glass reflectivity) or printed on dirty and damaged labels.
- Miniaturized Integration: Utilize penny-sized embedded scan engines that pack patented PRZM Intelligent Imaging technology into the slimmest form factors without sacrificing device size.
- Faster Time-to-Market: Leverage Zebra’s global expertise and regulatory approval experience to accelerate product development and reduce integration costs.
Application Solutions
- Slots & Electronic Gaming: Enable cashless payments, mobile phone barcode decoding, and real-time loyalty rewards directly at the machine bezel.
- Table Game Solutions: Embed scanning modules into gaming tables or signage for faster player identification and to eliminate the need for physical plastic loyalty cards.
- Digital Signage & Kiosks: Use display kiosks to offer real-time scanning for mobile coupons, reservations, and personalized guest services throughout the resort.
- Lottery Operations: Integrate high-speed scan engines into ticket checkers and POS terminals for secure, accurate ticket validation and instant pack activation.
